Rewards: SOTY CSSDA, SOTD CSSDA, SOTD THEFWA, SOTD AWWWARDS
Position: Interactive/Video Art Director
Agency: GRAPE UKRAINE
By studying the client’s business, we identified several major problems of Forex market in Russia, Ukraine and Belarus. In pursuit of engaging the mass customer, most financial companies do not think through the issues of service, their clients are faced with. Secondly, all players was represented by identical messages and communication.
In an effort to unite the best players in the Forex market, our company actually creates a special club. At site pro.weltrade.com, we offered an opportunity for typical representatives of such a trader club to meet and get to know each other using interactive videos and photos.
We developed a classifier of all active company traders according to their work strategies; identified 5 types of traders with a description of their strategies, risks and opportunities. Each user of the site can be acquainted with the actual types of traders and their work specifics on the profile accounts, define their type in a psychological test and get registered as a trader on Weltrade site.