Rewards: SOTD AWWWARDS, Ukrainian Design The Wery Best, AdBlackSea
Position: Interactive/Video Art Director
Agency: GRAPE UKRAINE
According to international human rights organization Human Rights Watch(“Uncontrolled Pain”, 2011) and Ukrainian public activists, every year almost 428 thousand people in Ukraine are in need of effective pain medication, palliative care, and alleviation of symptoms of incurable diseases.
The website of StopPain.org.ua become a tool that helps every cancer patient or his/her family members to get timely and adequate prescription of painkillers. Today, when due to the efforts of activists and human rights defenders, morphine in pills is available in Ukraine, when legislation has been amended, we want to encourage people not to give up and press for prescription.
Each interested person can join movement “StopPain” and lend a helping hand: to sign a petition to the Ministry of Healthcare of Ukraine, to share your story, to write an article about the problem, or just tell the world that there are difficulties in the treatment of pain that require being deal with.
The project was implemented with the participation of Ukrainian actress Irma Vitovska, who is no stranger to the problem of pain treatment. The actress voiced the interactive story for the website.