Oschadbank is the State Savings Bank of Ukraine, employing 35 thousand people. Each Ukrainian citizen is its stockholder, as a matter of fact. In a volatile economic environment, Oschadbank is the only financial institution that provides 100-percent state-insured savings.
The bank started to change by implementing cutting-edge technologies and opening innovative branches. However, its image was strongly affected by Soviet past. Moreover, top managers were reproached for allegedly inexpedient expenses in hard times of the raging war on Ukrainian East. So, the bank needed to justify a critical necessity of those internal changes and get the whole country involved.