Dance Art Academy (DAA) — is a pro/am ballroom dance school. Pro/am is when amateur becomes a dancing partner of a teacher. It’s opportunity to achieve success in the dance when you are already at the mature, steady age, to take part in tournaments and win in championships irrespective of the initial level of training.

For brand launch Fedoriv agency have created a video novel “Everything that happened on the parquet floor will stay on the parquet floor” together with choreographer and stage manager of ApacheCrew team Anatoly Savichko. It was the story of five kinds of passion that may be lived through the dance, wordlessly, by means of foxtrot, rumba, tango, paso doble and waltz lexicon.

In Kyiv launch campaign was supported by outdoor advertising, offering for people to dance in pair with professional.