Position: Creative Group Head
Rewards: SOTD THEFWA,
SOTM AWWWARDS, SOTD AWWWARDS
Fedoriv agency had a task to develop the concept of multi-boutique where every woman could find herself – unlimited and unique. The brand was created from scratch. Team conducted study and later had a clear understanding: best brand concept can be realized only like Italian.
Sincerely wishing to affirm that every woman is perfectly unique, exceptional and unequaled, agency merged lingerie and poetry in its Silenza project (www.silenza.it). Thus, the brand strives to make one dive into the inner female space. By means of interactive website, mere watching turns into personal storytelling, with the possibility to choose the storyline via smartphone. Every decision made throughout the story leads a woman to recognize her special distinctiveness by overcoming her every little uncertainty. Eventually, she gets a branded picture of her, showing her doubts to jump into the lake, and she may share that.
Special attention was paid to implementation of the philosophy of the brand in interior solutions, that’s why designers and architects was involved in that project from the concept to opening.