We cleaned up bank visual identity and left the logo with neat lettering only, adding a key descriptor there – My bank. My country.

Bank begin to communicate with people by the language of values – simple, understandable and close to everyone. That meant doing away with actors, expensive sets, foreign directors and Hollywood budgets for all bank footages. Real people in a real life only.

That manner of communication did work, since the two-episode communication “Cherish the Good” promoting a specific deposit generated the income of over 6 billion UAH in one month. Simultaneously, a big interactive project “Hopeful Eggies” from Oschadbank, timed to coincide with Easter holidays, hit Ukrainian Internet.